Dishonesty as a Business Model
We live in a capitalist world, and every man has the right to explore and exploit opportunities.
Now building SnezziAI visibility platform
I build products, companies & communities.
Engineer turned founder turned product leader, and now founder again. 13 years of taking products from zero to one across SaaS, AI, and go-to-market.
Co-founder, Snezzi
0→1 products at Whatfix & Plivo
Acquihired by Whatfix
GSoC 2013
Host, Startup OGWhere I've built, led, and shown up
- Snezzi
- Whatfix
- Plivo
Shoppr.ai
DataOne Innovation Labs- UUpSurge Ventures
- Google Summer of Code
- Startup OG
GDG Cloud Ahmedabad
Headstart Gujarat
At a glance
13 years, one habit: building.
Get your brand into the answers buyers get from AI.
An AI visibility platform. It tracks how brands show up in ChatGPT, Perplexity, and Google AI, then helps fix it with content, CMS-native agents, and a done-for-you option.
snezzi.com →
Product leader · 2020 to 2024
New product lines, inside scaled SaaS.
- WhatfixLed a no-code product analytics line from idea to launch ($250K ARR in two quarters).
- PlivoLed Contacto, an omnichannel contact center product: agent desktop, knowledge base, conversational AI.
The founder chapter
Bootstrapped ~5 years. COVID turned a growth raise into a survival raise. The team was acquihired.
- Mar 2016Co-founded DataOne
- 2020COVID hits the raise
- Dec 2020Team joins Whatfix
13+
years since 2013, across engineering, product, and GTM
EngineerFounderProductFounder again
Founder & host
Startup OG
Podcasts, meetups, and events where founders share real stories.
First from my Master's stream in Google Summer of Code.
The path so far
Engineer → founder → product leader → founder again.
- 2013
Engineer
Google Summer of Code, then Big Data systems for telecom operators at Ishi Systems.
- 2016
Founder
Co-founded DataOne, built Shoppr.ai, bootstrapped for five years, survived COVID.
- 2020
Product leader
Acquihired into Whatfix. Led 0→1 product lines there and at Plivo.
- 2025
Founder again
Started UpSurge Ventures. Now building Snezzi.
Writing
Notes from building.
