What I’m focused on right now.

Last updated: October 2026. This is a now page.

Building Snezzi

Most of my time goes into Snezzi, which I’m building with my co-founders.

More and more buyers ask ChatGPT, Perplexity, or Google AI what to buy. Brands want to be part of those answers instead of losing out to a competitor. Snezzi is an AI visibility platform. It tracks how a brand shows up across AI search, finds the gaps, and helps fix them through Generative Engine Optimization (GEO): prompt-based visibility tracking, content optimization, and CMS-native agents. For teams that would rather hand it off, we also run it as a done-for-you service covering content, technical SEO, backlinks, and authority building, and we measure the traffic and conversions it brings.

If you run marketing or growth and AI search is a blind spot for you, let’s talk.

Also

• Startup OG. Hosting conversations with founders across SaaS, fintech, ecommerce, and marketing, plus meetups and events.
• UpSurge Ventures. The product studio I started with two co-founders in January 2025, helping founders get MVPs out the door.
• Writing. Short, practical notes on SaaS, product, GTM, AI, and AI search. You’ll find them under writing.
• Community. Spending time with founders in Bengaluru and Gujarat. See community.